Is the market ready to welcome bio-based products?

In a world with lots of enthusiastic experimentation for green materials, not many make it since building a company around a material born in this way is not easy. What still really matters for the market, beside sustainability, is the product: it must be functional, aesthetically interesting and have the typical performance of the building industry: fireproof, resistant, durable and easy to assemble and maintain.

Maurizio Montalti, after creating mogu in 2015 with Stefano Babbini, explain to INTERNI what it means create a material starting from fungi and by the observation of the natural cycle.

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