Mogu for Reebok by Lotto Studio: Sustainability and Innovation in Design

Floor Flex by Mogu takes center stage in the Reebok showroom designed by Lotto Studio, showcasing a perfect balance of sustainability, innovation, and functionality.

Lotto Studio has reimagined the Reebok showroom as a striking fusion of aesthetics, functionality, and sustainability. At the heart of the project lies a circular arena with sculptural steps, fully clad in Floor Flex— an innovative flooring solution chosen for its unmatched versatility, durability, and eco-conscious features.

Mogu Floor Flex for Reebok is more than just a surface; it’s a design element that seamlessly integrates form and function. Its adaptable and resilient properties allowed the creation of a visually striking and highly practical space, ideal for events, product showcases, and dynamic interactions.

Lotto Studio, renowned for its multidisciplinary approach spanning industrial design, interiors, and custom furniture, has translated Reebok's brand ethos into a bold architectural statement. The result is a space that combines creativity with purpose, delivering a unique and engaging experience.

By choosing Floor Flex, Lotto Studio underscores a commitment to sustainable design, demonstrating how technical innovation and environmental stewardship can elevate commercial spaces. This project redefines the concept of a showroom, inspiring designers and architects to explore new possibilities in experiential design.

Discover how Mogu’s materials can revolutionize your spaces through sustainability and innovation!

Project

Lotto Studio for Reebok - Milano

Products
Floor Flex